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First impressions of the new Tokidoki JuJuBe collaboration - Super Toki and Sweet Victory..

Well, I wasn’t sure what to expect here as it wasn’t love at first sight with kaiju city for me - but i have to say, this is so much more appealing (to me).

It has the classic look characters that we are all familiar with; Kaiju, Stellia, Sandy, bastardino and King Kong... and is a very unisex print, which should appeal to all the fun loving took fans.

The black hardware really sets off this print for me, the star and the zips especially! Can i just mention the quality seems so much better (you know what I am talking about here!) with no wonky lines or funny stitching under the strap.. hooray! Wham! Pow! – Ok, sorry I am getting carried away with the comic super powers of the print obviously, 

I know a lot of ladies have expressed concern about such a busy lining and honestly, I can see how you wouldn’t want to use too many other toki prints inside - but this is where you get a chance to use your non-toki prints such as ‘Black Out’ (did i just say that?!) and it would look amazing with this!

This is a really fun and did I mention vibrant? Tokidoki/JuJuBe release and if you’re sitting on the fence about it (are you even a toki fan?) then don’t, PLEASE, because this will sell out and you’ll regret it!

If you’d like to see more then please take a watch of my video:


Coming very soon - Introducing Unikiki & Monogram to the tokidoki x Bebe au Lait collaboration. The Unikiki 2.0 print will be released along with JuJuBe as we as an on trend grey and white! Scarves, Swaddle Sets and Snuggle Blankets!! Available November 15th

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Your FAVOURITE tokidoki x Ju-Ju-Be print is back and better than ever! Make your collection complete with Unikiki 2.0!With an aqua background, hot pink lining and all your favourite characters.  Launched on 15th November at 9am....

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Kaiju City and the Be Ready in a number of designs will be arriving soon

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Have superstar will travel

Thank you to Dali Sanghera for sharing her blog :)Holiday packing with the Jujube Tokidoki SuperstarSo it’s school summer holiday time – meaning that my devil’s are all at home and needing entertainment and/or something to tear them away from their obsession with everything electrical that features a screen !!After a mad few weeks of [...]

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JuJuBe New Release - The Navigator & BW

Getting prepared for two new releases from JuJuBe on the 23rd August.  From the Legacy collection is The Navigator, and from the Onyx Collection is the Black Widow.Baby and Play will be stocking all your favourite styles, including Be Set, Be Quick, Mini Be, Fuel Cells and HBB - log on at 8am to get [...]

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Storksak Elizabeth & JuJuBe on a Flight

Thank you so much to Vix Gillinder for this guest blog - you can read more from Vix at Elizabeth and JuJuBe on a FlightWhen shopping for baby things I just look for products which appeal to me visually and work for my needs.I have never owned a purpose made change bag but recently [...]

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